ENTERTAINMENT STRATEGIES

As strategic communications partners for 400+ of the most iconic voices and storytellers across entertainment, film, TV, and music, we employ a comprehensive thoughtful approach to everything we do.

OUR PRACTICE AREAS INCLUDE…

TALENT

From launching Maria Shriver’s Move for Minds initiative to aligning John Mayer’s nationwide tour with a US military veteran program, managing the promotion of Sean Combs’ vast business empire, establishing Gretchen Carlson’s empowerment for young women philanthropy, Gift of Courage or overseeing all aspects of Seth MacFarlane’s multi-layered career, from series, film, tours, and production, we do it all. We build our clients’ unique brands through insider relationships and digitally driven campaigns.

TELEVISION

We represent the industry’s leading creators, showrunners, and producers. From scripted to unscripted, broadcast and cable networks to streamers and leading production companies, we are strategic marketing partners. We translate critical acclaim and commercial success into comprehensive successful Emmy and Golden Globes campaigns.

SPECIAL EVENTS

We position clients to capitalize on the industry’s brightest moments. We are at our best even under the brightest lights. Whether for iconic award shows, unique activations, or benefit galas, we help our clients make the most of the spotlight.

FILM

We partner with studios and production companies to bring content and storytelling to life. From indies to tentpoles to franchises, in theaters, festivals, or digital platforms, we architect successful narratives that connect. We follow up releases with our expertise in crafting strategic campaigns for the Golden Globes, Oscars, and guild and festival awards.

MUSIC

Recording artists, now more than ever, have multi-faceted projects, from live concert touring to acting in film/TV, to authoring best sellers, to affecting change in charitable ambassador campaigns.  We understand how to seamlessly move between these words and deliver customized programs.

LIFESTYLE

PMK·BNC specializes in corporate communications, branding, product launches and personal representation for a wide range of compelling clients in the culinary, hospitality, literary, artistic, fashion and health fields.

Austin Mahone

Ben Platt

Ben Platt

Bethany Mota

Bethany Mota

Billy Crystal

Cameron Diaz

Cameron Diaz

Carrie Underwood

Carrie Underwood

Emma Thompson

Emma Thompson

Eric Clapton

Eric Clapton

Fifth Harmony

Fifth harmony

Glenn Close

Glenn Close

Harry Connick Jr.

Harry Connick Jr.

Idina Menzel

Idina Menzel

Jessica Alba

Jessica Alba

Julianne Hough

Julianne Hough

Kate Hudson

Kate Hudson

Kate Upton

Kate Upton

Kings of Leon

Kings of Leon

Lea Michele

Lea Michele

Lena Dunham

Lena Dunham

Lorde

Lorde

Matthew McConaughey

Matthew McConaughey

Naomi Campbell

Naomi Campbell

Patty Jenkins

Patty Jenkins

Robert Downey Jr.

Robert Downey Jr.

Robert Redford

Robert Redford

Robin Wright

Robin Wright

Sandra Bullock

Sandra Bullock

Sean Combs

Sean Combs

Selena Gomez

Selena Gomez

Seth MacFarlane

Seth MacFarlane

Shania Twain

Shania Twain

Sharon Stone

Sharon Stone

Sofia Carson

Sofia Carson

Tim McGraw

Tim McGraw

Whoopi Goldberg

Whoopi Goldberg

BRAND MARKETING & COMMUNICATIONS

Our Brand Marketing & Communications division helps emerging and established brands use entertainment and culture as a vehicle to reach and connect with consumers.

We act as holistic brand marketers, creating award-winning integrated campaigns and activating authentic collaborations, partnerships, and content that deepen our engagement with audiences.

CAPABILITIES

  • Brand Strategy and Communications
  • Corporate & Crisis Communication
  • Content Creation & Distribution
  • Experiential Marketing
  • Influencer Marketing
  • Marketing Partnerships
  • Sponsorship & Promotions

DIGITAL

WHERE CREATIVITY AND CULTURE COLLIDE

PMK•BNC’s digital agency, Vowel, gives brands a VOICE. From creative campaigns to digital experiences, our work makes a meaningful impact. Vowel is an award-winning digital agency that develops compelling digital, social and creative campaigns.

OUR AREAS OF EXPERTISE

  • Social & Digital Strategy
  • Video Content
  • Art Direction & Branding
  • Graphic Design & Illustration
  • Photoshoot Production
  • Web & App Development
  • Original Social Content
  • Community Management
  • Paid Social Media Advertising
  • Social Promotions & Sweepstakes
  • Digital Influencer Marketing
  • Monitoring & Analytics

STRATEGIC
INSIGHTS & ANALYTICS

We understand how important research, data and insights are to serving our clients’ needs and helping them be successful in today’s ever-changing business landscape. At PMK•BNC, we have developed a set of powerful, proprietary tools to help our clients achieve their goals and remain at the forefront of their individual industries.

FANATOMYTM

Choosing the right talent to partner with is no easy decision. But, with scientific rigor and a deep insight into the entertainment industry, the decision can become more informed and strategic. FANATOMY™ gets to the heart of consumer perception around an individual and whether that person is a good fit for your brand.

CELEBRITY DIGITAL
STRENGTH INDEX

By analyzing the digital presence and engagement of talent across 20+ platforms and 100+ metrics, we have developed a comprehensive index which showcases the level of digital IQ of 750+ talent. Results derived from the CELEBRITY DIGITAL STRENGTH INDEX help create informed decisions on which talent can best support brands through their digital footprint, and also help talent understand the weak spots in their digital engagement.

CULTURAL CALENDAR

Through comprehensive research spanning 18 different touch points – ranging from Mega-events, Politics, Anniversaries, Music, Fashion and Sport – we can identify future conversations and storylines through the year 2020. The Cultural Calendar can be utilized to design a Master Editorial calendar tailored to each brand and/or market, ensuring the brand can be topical and relevant to the news cycle in an authentic way.